Jody's Popcorn E-commerce Website
Challenge
Jody's Popcorn was ready to be sold across the country and the Virginia Beach native shop needed a modern e-commerce website to sell direct to consumer, wholesale, fulfill large corporate orders, and fulfill custom package design orders
Audience
Popcorn lovers, corporate gifters, and wholesalers
Solution
Powered by Shopify, I organized and created over 150 popcorn SKUs, allowing customers to easily purchase popcorn and most importantly, allow for large corporate gifting fulfillment
What I did
Package Design
Product Photography
Ecommerce Website
Marketing
Package Design & Photography
I collaborated on the new package design of Jody's new foil packaging, developing a system that has a consistent layout and large popcorn kernel photography with an elevated feel for retail. Using a lightbox studio, I photographed each bag style including tins, boxes, clear bags, and foil bags for website product photography and promotional material. *Excess popcorn was consumed during the delicious photoshoots.
This was my first e-commerce website! Some challenges to design for were allowing the customer to easily apply to become a wholesaler and then see pricing and make a purchase. The wholesale end of website was a its own site and password protected.
The direct-to-consumer site needed to show the wide variety of packaging: foil, small, regular bags, tubs, jars, and counter displays in an easily organized way. I created 150 popcorn SKUs and streamlined the customer experience from homepage to checkout confirmation.
E-commerce Website Design & Build
