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Building a Global Event Brand System 

Challenge

The challenge to craft a cohesive brand system that embodies the essence of Scrum Alliance and elevates the attendee experience across all locations

Audience

This system caters to a global audience of passionate professionals united by a common goal: making the world work more effectively through agile practices

Solution

Unite all Global Gatherings under one joyful and beautiful look and feel that can grow in value over time

What I did

Branding System

Branded Event Experience 

Art Direction

Marketing 

Videography

Photography

The pre-event experience included an email nurturing plan, a promotional video reaching 70k people, digital ads, social posts and stories, sponsorship advertising, and over 70 custom social posts for event speakers to share with their networks.

Digital Experience

Promotional Video
Email Marketing
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Social Posts
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Advertising
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Event Recap Video

I art directed the recap video for the Gathering, working with videographer Tatyana Thomas

“The design concept Melissa envisioned and executed was beautiful, meaningful, and set us apart from other events in our industry. It helped us to also completely transform the physical space of the event and set the stage for an experience of openness and collaboration with our community.”

Renee Wright, Scrum Alliance Sr. Events Specialist  

Physical Design Experience

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