Designing Lisbon Global Event Brand System
Challenge
Extend a cohesive brand system that embodies the essence of Scrum Alliance and elevates the attendee experience across all locations over time
Audience
This system caters to a global audience of passionate professionals united by a common goal: making the world work more effectively through agile practices
Solution
Unite all Global Gatherings under one joyful and beautiful look and feel that can grow in value over time
What I did
Branding System
Branded Event Experience
Art Direction
Marketing
Videography
Photography
The pre-event experiences included an email nurturing plan, a promotional video, digital ads, social posts and stories, sponsorship advertising, and over 70 custom social posts for event speakers to share with their networks.
Digital Experience
Promotional Video
Lisbon Event Photography
Physical Design Experience
“The design concept Melissa envisioned and executed was beautiful, meaningful, and set us apart from other events in our industry. It helped us to also completely transform the physical space of the event and set the stage for an experience of openness and collaboration with our community.”
Renee Wright, Scrum Alliance Sr. Events Specialist